Latest Blog

The Perfect Scoop for Your Health and Fitness R...

Happy New Year, FIC fam! As we start a new chapter, we wish you joy, opportunities, and everything you wish for in the year ahead. And of course, let’s not forget about keeping our new year’s resolutions! This year, we’re thinking of something a little more realistic.

Discover how FIC started: FIC Stories Episode 1

Our story began in 1997 when former key executives of the Philippines’ largest food and beverage conglomerate decided to come together and found The Food People Inc., or TFPI. Under the brand Fruits in Ice Cream or FIC, our express desire was to create premium, high-quality ice cream for export.

Community Connection: FIC’s Distributor for Bac...

FIC Bacolod Operations Manager, Joshua is a proud graduate of two degrees, one in Political Science and one in the Culinary Arts, and loves being in the business of making people happy. He and the rest of the team are no strangers to the ice cream game nor to the people of Bacolod who love FIC, producing and delivering joy in the form of ice cream and turning customers into friends for almost five years now.

Community Connection: FIC’s Home Distributor fo...

Monchet’s love for entrepreneurship and ice cream led him to be in the business of serving up your favorite ice cream flavors. Life-long marketing and advertising man and home distributor for M. Paterno St., San Juan City, we wanted to know more about Monchet’s experiences.

Enjoy the classics

It’s officially the rainy season, but don’t fret. We’ve got something heartwarming for you! Our classic Premium Chocolate, while cool, rich, and creamy, will flash you right back to childhood and give you the same warmth you felt when you first tried chocolate.

Community Connection: FIC’s Home Distributor fo...

Full-time mom, entrepreneur, ice cream lover Phoebe Ngan and her four kids are your FIC home distributors for Marikina. When she couldn’t find a home distributor in their area, she decided to be one herself! A firm believer that ice cream is an all-time favorite dessert for all ages and a must-have for every celebration, we wanted to learn more about Phoebe’s experiences.